DURING THE 1950s , Marty Goodman's Marvel Comics were published under the Atlas trademark, though this was in reality the name of Goodman's own distribution company. During this time, he also put out a wide range of detective, movie and men's magazines, and considered the comics as no more than a mildly lucrative sideline, leaving most of the day-to-day decisions to his nephew-by-marriage and editor, Stan Lee. It's fairly well-documented that Goodman was never a creative thinker, and mostly ordered Stan Lee to follow whatever trend seemed to be the most popular at the time. With the waning of the wartime superhero craze, Goodman wound down publication of his costumed characters, and began to look for other subjects for his line of comic books. When his former employees Joe Simon and Jack Kirby had a massive success with Young Romance in 1947, Goodman instructed Stan Lee to come up with some romance books and was soon publishing My Romance . The first issue of Joe Simo...
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